A little about me, Erin Howat

I say this often, but style isn’t about clothing.

It’s about alignment — carefully building a wardrobe that is tailored to your body, complexion, lifestyle and personality so that getting ready starts becoming easy and may I say it…enjoyable.

I believe that personal style should feel intentional, effortless and connected with who you are - not who trends say you should be. It’s about feeling self-expressed and comfortable in your own skin. It’s about learning styling tools along the way that will allow for simplified and successful shopping and outfit creation.

I created my business, Valley Vogue Styling Co. for women who are evolving - professionally, personally or both - who want their wardrobe to reflect that growth with clarity and confidence.

I want you to rediscover yourself again through your style and to realize that feeling confident in what you’re wearing isn’t selfish or vein, rather about self-expression and even as strategic leverage to help you get what you want in life.

A woman with brown hair, wearing a white blouse and light blue jeans, sitting on a brown leather chair with her hands behind her head, in a room with a clothing rack in the background.

Why I Feel This Work Matters

Many of the women I work with are successful, capable and driven - yet feel disconnected from their wardrobe.

Not because they lack style, but because their life has shifted.

New roles. New seasons. New expectations.

And suddenly, what once worked…doesn’t anymore.

They feel unhappy with how their outfits are being executed but are unsure of how to get out of the hamster-wheel of buying more clothing out of emotion and impulse.

This work exists to bridge that gap - between who you’ve been and who you’re becoming.

A woman measuring another woman in a closet with clothes hanging on a rack.

My Approach

I don’t believe in jumping from trend-to-trend, rigid rules or quick fixes.

I believe in:

  • Confidently dressing for the body you have now; celebrating your silhouette for what it is by wearing clothing that work for you, not against

  • Dressing with intention rather than impulse and knowing how to use your style as a tool to allow you to stand out in the best way

  • Building versatile wardrobes that not only complement your unique body, colouring, personality and lifestyle, but also reduce decision fatigue when deciding what to wear

  • Providing education throughout our work together so that you’re making purposeful shopping and outfit creation decisions for years to come

Every service that I offer is designed to remove overwhelm and replace it with ease, confidence and consistency.

This is not about just “looking put together.” It’s about feeling prepared, grounded and confident with how your external image before you even step foot into the room; knowing that you “nailed it.”

Who I Work With

I work with women who:

  • Value quality items over having a wardrobe that’s bursting at the seams with items that they’re not even wearing

  • Want their external image to accurately reflect the empowered, confident woman they’ve worked so hard at becoming

  • Are tired of wasting their time, money and energy when shopping, and/or second-guessing what they’re wearing for work, weekends and beyond

  • See style as a strategic tool that can help them get ahead professionally- not a vanity measure

Women who want fewer pieces, clearer decisions and a wardrobe that works for them on demand.

If this resonates, you’re in the right place.

What makes me different than other personal stylists? The work I’m doing with my clients is thoughtful and transformative - not transactional. I meet you where you are ensure that we create a concrete plan that will allow you to achieve the style goals that you’ve been thinking of for years. I’m with you the entire way, guiding you forward with intention, honesty and expertise. My role isn’t to tell you who to be — you are who you are and that needs to be celebrated. Let me help you dress in a way that accurately reflects your most authentic self.

  • "Erin went above and beyond and I have never felt better about the options I now have in my closet! I would and WILL hire Erin again and again!"

    Kristin H.

  • "I'm floored by my experience today and I cannot wait to show off my new pieces!"

    Lindsey E.

  • "I cannot wait to wear my new clothes - they are comfortable, they fit well and I know you'll help me style them so they will look great together. I no longer wish to shop without you!"

    L.H.

  • "Erin is extremely talented and knowledgeable! My favourite part of this experience was by far the wardrobe edit and shopping trip!"

    Laura M.

  • "I honestly feel like a whole new woman! I'm actually excited to get dressed for the day and I'm very excited to wear my new clothes!"

    Tannis N.

  • "...for everyone thinking about investing in one of Erin's services, stop thinking about it and slide into her DM's! You won't be disappointed!"

    Terri M.

  • Erin continues to blow me away with her personal styling services! I'm so impressed with the time she takes to educate me and helping me better understand what works and why. I can't wait to invest in more of Valley Vogue Styling Co.'s offerings to elevate my style and to help me feel more confident in the outfits I choose!

    April M.

  • "I had the absolute best day shopping with you and have shared how wonderful and knowledgeable you are with my 'circle'!!! You truly are AMAZING!!"

    Cindy Q.

  • "...I came home from shopping and gave my hubby a full fashion show of my new wardrobe. Needless to say he gave the entire investment 5 stars!"

    Christal L.

  • "My outfit was ON POINT today and I received SO many compliments on my attire. I had so much confidence and I'm feeling like a whole new woman!"

    Julie R.

  • "I wore scrubs in one of my WOW colours yesterday and one of my coworkers literally said, "Wow! Have you lost weight or something? You look SO good!"

    Julie L.

  • "If you've ever considered working with a personal stylist, do not miss out on your chance to work with Erin! She is a true gem, and the experience will leave you feeling confident, inspired and ready to take on the world in style. Highly, highly recommend!!"

    Vanessa S.

Two women with white head coverings and colorful clothing sit in a clothing store, smiling and chatting, while a third woman with long dark hair and a blazer shows them a striped sweater. The store has bags on shelves and a mirror reflecting the scene.

Let’s Begin

Whether you’re seeking clarity through colour or body analysis, structure through a closet edit or a complete style transformation - there is a starting point designed to support you.

If you’re unsure of where to begin, a brief conversation can bring clarity quickly.